CHW Forge deploys Microsoft Dynamics CRM

With the support of All e Technologies (Alletec), CHW forge has recently implemented Microsoft Dynamics Customer Relationship Management.
Since many years, we have also been using Microsoft Dynamics NAV ERP to simplify raw material inventory management & gain real time visibility into the business performance.
Over the years, we have evolved in our approach from being product-centric to consumer-centric. Not so long ago, the company’s approach was to make products and sell them to customers. But now we first try to understand the customer’s needs and then create products accordingly. Traditionally, manufacturing business processes did not include the customer at all stages but as this was changing, we started appreciating the requirement of a system which could not only take care of the ongoing flow of communication between sales, production, and customers but could also bring together information from all data sources, internal and external to give one, holistic view of each customer in real time.